Initial situation

The out-of-home business and the Swiss retail trade are currently two of the most important sales channels for the Nuii ice cream brand. However, the fact that online reviews and word-of-mouth are usually only generated organically poses a challenge. To actively counteract this problem and generate authentic reviews and personal recommendations, Nuii has thought about how it can activate its satisfied customers.

Goal

The target set by hypt was a recommendation rate benchmark of 40% and the generation of 50 online reviews per new product. The following benefits should also be achieved:

🥰

Reputations Push

Positive Online-Rezensionen generieren.

📈

New customer acquisition

Generate personal recommendations.

⭐

Ice cream score

An indicator of how the different types of ice cream are received by customers.

USAGE RECOMMENDATION AND FEEDBACK SOLUTION HYPT

Nuii sampling campaigns were also held at Swiss train stations in summer 2024. Testers were given a flyer with a hyped QR code to take part in the competition with every Nuii ice cream distributed.

From here, the friendly avatar Lui took over. Lui guided the testers through a short, playful and therefore very user-friendly chatbot conversation and asked for their opinion on the ice cream they had just tasted in 1-2 steps.

Satisfied Nuii testers were then directly encouraged to quickly and easily send a personal recommendation, including a Coop voucher, to friends and acquaintances via messenger services such as WhatsApp & Co. In a final step, they were also asked to submit an online review.

Dissatisfied customers also had the opportunity to express their criticism and tell Lui what they didn't like about the ice cream. The aim was to continuously develop the Nuii ice cream further and to be able to respond to other taste requirements with future new developments.

NUII und hypt

Results

⭐

4-6x more online reviews than in the previous year

Since using hypt, numerous online reviews have been generated for Nuii. This has resulted in a total of 4-6 times more reviews than would normally have been generated organically in the same period.

💌

90% recommendation rate

The use of hypt led to numerous personal recommendations for Nuii. On average, 9 out of 10 testers who took part in the competition recommended Nuii to their peers.

🏆

The most successful Nuii year

The use of hypt as an important part of Nuii's marketing measures contributed to Nuii's most successful year.

hypt has not only provided indications of how the individual ice cream varieties are received by customers, but has also broken new ground to turn satisfied Nuii tasters into ambassadors. The targeted activation of testers at train stations stimulated sales with a recommendation rate of 90% among consumers participating in the competition and their friends and generated 4 to 6 times as many online reviews. These and many other Nuii marketing measures led to the most successful Nuii year in Switzerland in 2024.

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to increase your sales?

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