Personal Media Ads –
a new way of advertising

hypt is the first tool to help you unlock the real potential of word-of-mouth by enabling Personal Media Ads.

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Personal

Its not an advertising algorithm that targets random people. PMS get sent directly from peer to peer.

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Media

Personalized ad-texts are getting sent through messengers like WhatsApp, iMessage, Telegram etc.

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Ads

Every ad contains a personal, relevant and authentic message with an automated purchase recommendation.

The difference to
Social Media Ads

FB Logo

Social Media

hypt Favicon

Personal Media

FB LogoUnpersonal content

hypt FaviconSpecific and personalized by friend or family member

FB LogoGet ignored and overlooked

hypt Favicon99% recognition rate, because it’s received through messenger

FB LogoData based targeting

hypt FaviconRelationship based targeting

FB LogoBecomes less and less effective

hypt FaviconWord-of-Mouth results in 5x more sales than a paid social media impression (Nielsen 2022)

FB LogoCompany promotes their own product

hypt FaviconCustomers promote product for the company

« 84% of consumers will take action based on recommendations from people they know. »
Nielsen Study

Why people love sharing positive experiences

When we share great experiences, we feel good. It is the intrinsic motivation to do something good for close friends and family that releases dopamine and makes us happy.

The psychological effect of „social proof“ (or commonly known as „herd instinct“) leads us to trust genuine and authentic recommendations from friends and family the most, follow and act on them, and to buy according to those recommendations.

We do not incentivize those who make recommendations. Buying a recommendation - as in „affiliate marketing“ and „paid content creation“ - kills the authentic value of word-of-mouth.

hypt brain activity

You want to see
Personal Media Ads in action?

Let us show you how hypt works.

Book a demo